OX Tools – Our Passion to Live the Trade
“You Don’t Innovate to Compete, But to Succeed” and at OX Tools we live by this very principle ever since our inception in 1974, to becoming one of Australia’s leading tool manufacturers. With a dedicated focus on products that increase tradies’ productivity, rather than concentrating on its competitors, we continue to push boundaries in launching newer products and tools that not only set benchmarks in industry innovation but also ensure they are tough, dynamic and different.
OX’s vision to innovate and lead the tool trade stems from our philosophy to ‘Live the Trade’. This belief then trickles down the way products are made, keeping in mind the challenges that tradies today face on the work-site and how OX Tools can make all the difference to their productivity by being that ‘Extra Man on Site’.
A fine instance of this vision coming to reality is the introduction of the new Speedskim range of products. Launched in March this year and available in two types, Speedskim is a range of reimagined plastering and finishing rules that saves precious time, increases productivity, boosts revenue and reduces the stress on the health of the tradies.
The Speedskim System was designed as an advanced substitute for the conventional Featheredges and Darbys. With its unique flexibility and a range of purpose-designed blades, the Speedskim has successfully been able to meet the demands for a product that delivers enhanced and accelerated output in a variety of construction applications.
Another product that was launched earlier this month was the Zippered Work Boot. These boots are feature loaded, built to last and will help protect the tradies at their workplace without hampering on comfort. Its rugged design, comfortable inner sole along with a steel-toe ensures comfort and enhanced safety.
At OX Tools, we strive to create continued brand loyalty and have taken many strides over the years in reaching out to tradies who see OX as a reliable partner in their success. A step in this direction is our ‘Tools for Schools’ program that we run with TAFE Colleges that aims to empower young apprentices with OX Tools’ innovative products that tools. This instils the OX brand early on with aspiring tradies who go on to become loyal customers.
In addition to this, OX has also launched the ‘Tuff Club’ with the aim of further building brand loyalty for post apprenticeship aged tradies. These alumni’s are updated with the latest product offerings from OX Tools, trending news, product reviews and entry to competitions, discount offers and freebies so the members always feel a part of the OX Tools family. This further cements our intent to driving passion through our brand.
With passion comes excellence and the numerous awards won by OX is a testament to its constant promise to innovate. OX has previously won the Pro Tool Innovation Award for the Best Tool Rigs and the On the Tools UK Award for the Hand Tool Brand of the Year.
Hence, while Brand Equity is all about market share, at OX Tools we count on Brand Loyalty. It is this connection that we share with the tradies, coupled with our unified passion for excellence and achieving perfection in everything we accomplish, is what makes us the OX Tool of Choice in Australia.
For over 40 years, OX Tools has been delivering high quality yet affordable products to the general construction, masonry and tiling trades. That focus continues to grow as we commit ourselves to introduce newer generation tools and features that are industry firsts and help tradies outperform at their workplace.
Click here to make OX Tools that additional core member of your team by exploring our range of quality tools.